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You have launched a loyalty system in your café. You then ensured your staff were using the information at the Point of Sale to improve the customer experience through touch points in our previous article, Improve Customer Service through your Loyalty System, and now that you have all the member’s information in your loyalty base it is time to start a new level of communication to them.

Tell the Members what’s happening

A good cafe can have a loyalty system that has grown to 1000 members. The loyalty system within the point of sale system can then be used to communicate to the members and keep the cafe brand and products at the front of their mind. Driving the members through the loyalty system will increase sales and increase the businesses turnover. Let them know what specials are on, email out the Mother’s Day menu, or TXT/SMS out today’s muffin special.

The most important aspect of a loyalty system is that it needs to be worked and kept fresh. Advanced cafes that work with their loyalty customer base will also be including Twitter and Face book into their loyalty programs.

The loyalty database will let the cafe know their best customers, customers who have not been buying off them for a number of weeks, when it is a customer’s first visit (great for a franchise or multiple cafes under the one brand) and even if they come in on their birthday.

Once again a free coffee on a member’s birthday means another member for life.

For more information contact Menumate in Australia on 1300 886947 or New Zealand on 0800 657300 or via email on sales@menumate.com.

By Andrew McClurg, Managing Director, Menumate Limited

Andrew McClurg has been involved in providing Point of Sale systems and Loyalty system to the hospitality industry for over 20 years.